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1

Repositioning Dynamics and Pricing Strategy

Ellickson, Paul B, Misra, Sanjog, Nair, Harikesh S

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 592 KB

english, 2012

2

Scheduling sales force training: Theory and evidence

Anand Krishnamoorthy, Sanjog Misra, Ashutosh Prasad

Journal:

International Journal of Research in Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 208 KB

english, 2005

3

Generalized Reverse Discrete Choice Models

Journal:

Quantitative Marketing and Economics

Année:

2005

Langue:

english

Fichier:

PDF, 159 KB

english, 2005

4

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa

Journal:

Marketing Letters

Année:

2005

Langue:

english

Fichier:

PDF, 145 KB

english, 2005

5

Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo, Misra, Sanjog, Horsky, Dan

Journal:

Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 2.47 MB

english, 2012

6

Structural Workshop Paper —Estimating Discrete Games

Ellickson, Paul B., Misra, Sanjog

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 275 KB

english, 2011

7

Supermarket Pricing Strategies

Ellickson, Paul B., Misra, Sanjog

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 905 KB

english, 2008

8

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Horsky, Dan, Misra, Sanjog, Nelson, Paul

Journal:

Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 238 KB

english, 2006

9

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Dan Horsky, Sanjog Misra and Paul Nelson

Journal:

Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 2.95 MB

english, 2006

10

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation

Hitsch, GGnter J., Misra, Sanjog

Journal:

SSRN Electronic Journal

Année:

2018

Langue:

english

Fichier:

PDF, 982 KB

english, 2018

11

Discrete choice models of firms’ strategic decisions

Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen,

Journal:

Marketing Letters

Année:

2008

Langue:

english

Fichier:

PDF, 380 KB

english, 2008

12

Salesforce Compensation: An Analytical and Empirical Examination of the Agency Theoretic Approach

Sanjog Misra, Anne T. Coughlan, Chakravarthi Narasimhan

Journal:

Quantitative Marketing and Economics

Année:

2005

Langue:

english

Fichier:

PDF, 557 KB

english, 2005

13

A structural model of sales-force compensation dynamics: Estimation and field implementation

Sanjog Misra, Harikesh S. Nair

Journal:

Quantitative Marketing and Economics

Année:

2011

Langue:

english

Fichier:

PDF, 1.04 MB

english, 2011

14

A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin

Sanjog Misra, Harikesh S. Nair

Journal:

Quantitative Marketing and Economics

Année:

2011

Langue:

english

Fichier:

PDF, 208 KB

english, 2011

15

A cointegration analysis of demand: implications for pricing

Misra, Sanjog R., Trivedi, Minakshi

Journal:

Pricing Strategy and Practice

Année:

1997

Langue:

english

Fichier:

PDF, 117 KB

english, 1997

16

Supermarket Pricing Strategies

Paul B. Ellickson and Sanjog Misra

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 3.76 MB

english, 2008

17

How Consumers' Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior

Michal Herzenstein, Sanjog Misra and Steven S. Posavac

Journal:

Marketing Letters

Année:

2004

Langue:

english

Fichier:

PDF, 1.05 MB

english, 2004

18

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Nair, Harikesh S., Misra, Sanjog, Hornbuckle, William J., Mishra, Ranjan, Acharya, Anand

Journal:

Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 5.13 MB

english, 2017

19

How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior

Michal Herzenstein, Sanjog Misra, Steven S. Posavac

Journal:

Marketing Letters

Année:

2004

Langue:

english

Fichier:

PDF, 136 KB

english, 2004

20

Enriching interactions: Incorporating outcome data into static discrete games

Paul B. Ellickson, Sanjog Misra

Journal:

Quantitative Marketing and Economics

Année:

2012

Langue:

english

Fichier:

PDF, 915 KB

english, 2012

21

Sixth Invitational Choice Symposium || Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa

Journal:

Marketing Letters

Année:

2005

Langue:

english

Fichier:

PDF, 1.27 MB

english, 2005

22

Scalable Price Targeting

Dubb, Jean-Pierre, Misra, Sanjog

Journal:

SSRN Electronic Journal

Année:

2017

Langue:

english

Fichier:

PDF, 405 KB

english, 2017

23

Valuing Brand Collaboration: Evidence From a Natural Experiment

Kim, Yewon, Misra, Sanjog, Shapiro, Bradley

Journal:

SSRN Electronic Journal

Année:

2019

Langue:

english

Fichier:

PDF, 2.92 MB

english, 2019

24

Exact MCMC for Choices from MenusâMeasuring Substitution and Complementarity Among Menu Items

Kosyakova, Tetyana, Otter, Thomas, Misra, Sanjog, Neuerburg, Christian

Journal:

Marketing Science

Année:

2020

Fichier:

PDF, 790 KB

2020

25

An empirical analysis of software life spans to determine the planning horizon for new software

William Richmond, Paul Nelson, Sanjog Misra

Journal:

Information Technology and Management

Année:

2006

Langue:

english

Fichier:

PDF, 471 KB

english, 2006

26

Markov chain Monte Carlo for incomplete information discrete games

Journal:

Quantitative Marketing and Economics

Année:

2013

Langue:

english

Fichier:

PDF, 1.16 MB

english, 2013

27

On risk, convenience, and Internet shopping behavior

Bhatnagar, Amit, Misra, Sanjog, Rao, H. Raghav

Journal:

Communications of the ACM

Année:

2000

Langue:

english

Fichier:

PDF, 116 KB

english, 2000

28

Salesforce design with experience-based learning

MISRA, SANJOG, PINKER, EDIEAL J., SHUMSKY, ROBERT A.

Journal:

IIE Transactions

Année:

2004

Langue:

english

Fichier:

PDF, 207 KB

english, 2004

29

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation *

Daljord, Øystein, Misra, Sanjog, Nair, Harikesh S.

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 2.41 MB

english, 2015

30

Seventh Tri-Annual Choice Symposium || Discrete choice models of firms' strategic decisions

Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen a

Journal:

Marketing Letters

Année:

2008

Langue:

english

Fichier:

PDF, 1.43 MB

english, 2008

31

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Nair, Harikesh, Misra, Sanjog, Hornbuckle, William J., Mishra, Ranjan, Acharya, Anand

Journal:

SSRN Electronic Journal

Année:

2013

Langue:

english

Fichier:

PDF, 2.28 MB

english, 2013

32

A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform

Hofstetter, Reto, Nair, Harikesh, Misra, Sanjog

Journal:

SSRN Electronic Journal

Année:

2018

Langue:

english

Fichier:

PDF, 1.91 MB

english, 2018

33

Repositioning Dynamics and Pricing Strategy

Ellickson, Paul B., Misra, Sanjog, Nair, Harikesh

Journal:

SSRN Electronic Journal

Année:

2011

Langue:

english

Fichier:

PDF, 2.14 MB

english, 2011

34

Contract Duration: Evidence from Franchise Contracts

Brickley, James A., Misra, Sanjog, Van Horn, R. Lawrence Lawrence

Journal:

SSRN Electronic Journal

Année:

2003

Langue:

english

Fichier:

PDF, 122 KB

english, 2003

35

Measuring Substitution and Complementarity Among Offers in Menu Based Choice Experiments

Kosyakova, Tetyana, Otter, Thomas, Misra, Sanjog, Neuerburg, Christian

Journal:

SSRN Electronic Journal

Année:

2017

Langue:

english

Fichier:

PDF, 513 KB

english, 2017

36

Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo, Misra, Sanjog, Horsky, Dan

Journal:

SSRN Electronic Journal

Année:

2011

Langue:

english

Fichier:

PDF, 2.26 MB

english, 2011

37

Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

Bumbaca, Federico, Misra, Sanjog, Rossi, Peter E.

Journal:

SSRN Electronic Journal

Année:

2017

Fichier:

PDF, 2.19 MB

2017

38

[Handbook of the Economics of Marketing] Handbook of the Economics of Marketing, Volume 1 Volume 1 || Selling and sales management

Année:

2019

Langue:

english

Fichier:

PDF, 389 KB

english, 2019

39

[Handbook of the Economics of Marketing] Handbook of the Economics of Marketing, Volume 1 Volume 1 || Selling and sales management

Année:

2019

Fichier:

PDF, 389 KB

2019

40

The Effect of Sales Assistance on Purchase Decisions: An analysis using retail video data

Jain, Aditya, Misra, Sanjog, Rudi, Nils

Journal:

Quantitative Marketing and Economics

Année:

2020

Fichier:

PDF, 689 KB

2020